***OK – so we have one media related blog after an another, but with this one, I couldn’t resist.***
This is an interesting story about the Red Cross receiving the most media coverage out of the different charities within the UK with 38,590 mentions on print and broadcast media.
Cumulatively the charities that were measured (yes all 74 of them) received 623,856 mentions in print, radio or television. A lot of this is attributed to humanitarian disasters such as the drought in Somalia, conflict in Libya and the Japan earthquake.
We have to be careful to differentiate between the coverage of humanitarian disasters and the coverage charities. It can be argued that there wasn’t nearly enough coverage regarding humanitarian disasters until charities put forward their stories, generally human interest to prise the coverage away from phone hacking or celebrity scandal.
While it is laudable that the charities measured received over 600,000 mentions, which is up just under 200,000 from 2010, and the range of charities in the top 10 include Cancer Research UK and the National Trust – my concern is more importance is being given to a charity’s profile rather than the humanitarian issues at hand. Don’t get me wrong – after spending the best part of the last decade working in the media, I know how important one’s public profile can be. It can most definitely help raise funds which support projects on ground and the like.
But surely the greater focus should be on those that are suffering here in the UK and around the world. We shouldn’t forget because their lives are more important than colourful campaigns to raise awareness about this project or that project.
I’m probably being too simplistic (or emotional) but why should we care how many times each charity has been mentioned in the press – surely we should measure how many times a humanitarian issue is mentioned as well, which in my opinion shifts the focus back on the issue rather than the charity.
What else do you think we can measure within the humanitarian sector to determine our impact? Leave a comment here or on Facebook or send us a tweet.
By Mohammad Shakir
We always blame the mainstream media of making a fool out of the Muslim community. We always say we are innocent from what they say and write about us. We believe that the media has an ‘Islamophobic’ dimension and we often believe in the conspiracy theory of media against us.




everyone as it is more inclusive and diverse.
If our theological understanding does not bring calmness to the community our organisational approach, may bring more harm than good. The Muslim Charities Forum has been struggling over the past 4 years to swim against the mighty waves of the deadly theological tsunami, of the new Cyclops which endangers us all. Let’s be a Jammat rather than a group.
